Clio ad

Advertisement is skim milk.

I think Clio chose this since its pretty unique and that it really gives a message that if you drink skim milk you will lose weight

Symbolism
The picture in the milk carton shows that body fat is missing and that the milk will make you thin.

Body language
I cannot really seem to tell

Camera angle
The camera zooms out so you can see the missing body fat picture and the words skim milk

Special effects
The picture of missing bodyfat

Lighting and color
While the rest of the milk carton is red and white they draw attention to the grey missing picture.

Beauty and social standing
The guy is pretty fat in that picture but other than that it doesn't really show anything else

Layout and graphics
The layout of the carton is to show the side of the picture and the milk carton writing. But they show the picture a bit more since that is kind of the main focus.